Service
Link building that supports pages with a real chance to rank
Link building is earning relevant referring domains that reinforce pages Google already has reason to trust. We use digital PR, citeable assets, and outreach editors can accept. Paired with technical and on-page foundations, it helps competitive URLs hold and improve positions over months.
Quality bar
What we accept as a worthwhile link
Answer first: the placement should sit on a real page with real traffic potential, in a context a reader would believe, pointing to a URL that can convert or support conversion. Relevance beats raw metric scores. A thoughtful mention on a niche publication often outperforms a generic homepage footer on a high-DR site that nobody reads.
| Signal | We want | We avoid |
|---|---|---|
| Editorial context | In-content mention with a clear reason to cite you | Sidebar widgets, footer blasts, link inserts |
| Relevance | Audience overlap with your buyers or peers | Unrelated niches bought for metric inflation |
| Target URL | Page with intent match and commercial value | Orphan blogs with no conversion path |
| Sustainability | Placement an editor would keep live | Networks designed to be purged later |
Who it is for
Brands with pages ready for authority support
Link building fits companies competing where rivals already have strong referring domains, and where product or content can earn coverage. It fits teams working with an organic SEO agency that will not pitch until the target pages are crawlable and intent-matched. PR-friendly founders and marketers who can comment quickly also see better placement rates.
Who it is not for
Anyone shopping for guaranteed link packs
If the brief is a fixed number of DR50 links by Friday, we are the wrong partner. Same if the site has nothing newsworthy or useful to cite, and no appetite to create an asset. Link schemes create risk; we will explain that plainly and walk away if that is the only acceptable path.
Campaign process
How a link building engagement runs
Target selection
Choose URLs that can rank and convert. Confirm technical and on-page readiness before outreach starts.
Angle and asset
Build a story: original data, expert POV, useful tool, or timely commentary editors can use without embarrassment.
Prospecting and pitch
Find relevant publications and writers. Personalise pitches. Track replies without spamming entire mastheads.
Placement and report
Secure the live URL, verify the link, and report context so you see quality, not only a count.
Choosing partners carefully matters as much as tactics. Our guide to choosing an SEO agency includes questions you should ask anyone selling links. Ask how they pick target pages, how they define a good placement, and what they refuse to buy. Vague answers usually mean vague inventory.
We also keep a kill switch. If a campaign angle stops earning replies, we retire it and brief a new asset instead of doubling pitch volume into the same cold list. That discipline protects your brand and keeps the referring domain graph readable when you audit it six months later.
Deliverables
Link building deliverables
- Target page shortlist with rationale
- Campaign angles and asset concepts
- Prospect lists with relevance notes
- Pitch copy and follow-up cadence
- Live placement log (URL, date, target, anchor context)
- Monthly summary of wins, misses, and next angles
Timelines
Timelines you should plan around
Outreach has lag. Editors take time. Some of the best placements close weeks after the first pitch. Ranking response often lags further. Pair this with the broader view in how long organic SEO takes.
Weeks 1–2: target pages, competitor link gaps, and campaign angles agreed.
Weeks 2–6: assets prepared, prospecting live, first pitches in market.
Month 2 onward: placements accumulate; we refine angles that earn replies and retire those that do not.
Ongoing: reinvest in pages showing traction rather than spreading thin across the whole site.
Connected work
How link building connects to the other pillars
Links amplify pages that already deserve attention. Technical SEO keeps those URLs indexable. On-page SEO matches intent. SEO content creates citeable material and supporting clusters. Local and ecommerce programmes still need earned links when competitors outpace you on authority, but citations and product feeds are separate tracks. The four pillars of organic SEO explain how we keep links from becoming a siloed vanity metric.
FAQ
Link building FAQ
What kind of link building do you run?
Earned placements through digital PR, useful assets, expert commentary, and relationship-led outreach. We target relevant referring domains that a human editor would publish. We do not sell private blog networks, bulk directories, or paid link packages dressed up as PR.
How many links should we expect each month?
Volume depends on niche difficulty, asset quality, and newsiness. We forecast a range after research, then report acquired links with URL, domain context, and target page. Chasing a fixed monthly quota usually lowers quality.
Which pages should earn links first?
Pages that already have solid technical and on-page foundations, clear commercial or strategic value, and a story worth citing. Linking to weak or thin URLs wastes outreach. We pick targets with you before campaigns start.
Do you guarantee specific Domain Rating or ranking lifts?
No. Metrics like DR are third-party estimates, and rankings depend on more than links. We guarantee process transparency: pitches sent, responses, placements, and how each link supports the target page.
When is link building the wrong first step?
When indexation is broken, when money pages miss intent, or when there is nothing citeable to promote. In those cases we start with technical SEO, on-page SEO, or SEO content, then return to links.
Ready to earn links for the right pages?
Tell us which URLs matter and what proof you can share publicly. We will say honestly whether link building should start now or after other pillars catch up.